Senior Specialist, B2B Product Marketing

Job Title: Senior Specialist, B2B Product Marketing Overview: The B2B Product Marketing Senior Specialist will be an important asset and business driver for Mastercard, supporting our Core Product and Commercial Strategy, including Industry Partners and Issuers, to develop marketing strategies focused on driving new product flows, and acquisition/retention/activation/usage on their current portfolios for Mastercard's Core and Commercial Products. Mission: Connect product capabilities, customer needs, and go to market execution across functions to drive adoption, sales effectiveness, and sustainable growth. Connect the dots across Product, Sales, IMC, and Markets—translating customer needs and product capabilities into clear positioning, compelling narratives, and effective go to market execution that drives adoption, sales confidence, and growth. Responsibilities: • Cross Functional Orchestration: Act as the connective tissue across Product, Sales, IMC, Research, and Markets—aligning priorities from strategy through go to market and scale. • Insight Translation & Customer Truth Framing: Partner with Research and Insights teams to translate data, trends, and analysis into clear customer truths, buyer journeys, and market relevant narratives. • Positioning & Value Narratives: Turn complex capabilities into simple, human, emotionally resonant stories that clearly articulate why it matters and why Mastercard. • Experience Led Go to Market: Design go to market approaches that bring products to life through experiences—sales motions, demos, partnerships, sponsorships, and brand moments. • Sales Enablement with Confidence & Connection: Equip Sales with narratives, demos, and enablement that make them confident and conversant—supporting meaningful, credible customer conversations. • Scale Through Platforms and AI: Leverage global platforms and Centers of Excellence (Creative Studio, RFP Factory, Products and Sales Center, Marketing Center), automation & AI to reduce manual dependency and free teams to focus on creativity, experience design, and impact. Requirements: You are a customer-centric marketing professional with a strong business mindset and the ability to translate business needs into Company value. You thrive in fast-paced, global environments and build trusted relationships across diverse stakeholder groups. You bring: • Proven experience in client-facing marketing roles, such as Marketing Account Management, B2B Marketing, or similar positions within B2B or payment´s ecosystem. • Prior experience working directly with B2B Companies, issuers, acquirers or related financial institutions, enabling fluency in payments industry and terminology. • Solid understanding of B2B Marketing Dynamics and Tactics, leading to Brand Awareness and performance / conversion campaigns and Events. • Strong analytical and data-oriented mindset, with the ability to identify trends, and support decision-making. • Excellent communication skills across technical and non-technical audiences and a proactive, problem-solving-oriented approach • Native Portuguese and fluency in English • This role is based in São Paulo and follows a hybrid work model, with an expectation to work from the office at least three days per week, supporting close collaboration with local teams and stakeholders. To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.