Senior Regional Marketing Specialist

• Supports insights gathering on customers and market(s) needs for regional and global teams. • Understands region business strategy, local market trends, competitive insights, personas and buyer experiences, and supports team in planning and budgeting (10%). • Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix. • Supports alignment of tactical plans to business goals (15%). • Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%). • Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity. • Supports identified opportunities for growth and cost/ROI improvements. • Supports management of actuals versus budget and KPIs, allocates budgets by program/campaign, and helps proactively diagnose and execute against insights to support pipeline health, conversion rates and overall return on investment (10%). • Influences business and supports sales objectives through effective communications that rely on cultural and operating norms. • Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (5%). • Operates at a contributor level and participates in success of a high-performing team (5%). • Contributes to business success by performing other tasks as required (5%). • Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.