Senior Marketing Analyst | Growth and Performance

Descrição da vaga Buscamos uma pessoa para atuar como Senior Marketing Analyst | Growth and Performance na MRM Brasil, uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Atuamos a partir do modelo híbrido de agência e consultoria de transformação digital, ajudando a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento. A MRM Brasil valoriza a criatividade e inovação, algo que é potencializado em um ambiente diverso e inclusivo, por isso damos prioridade na contratação de grupos minoritários, como pessoas com mais de 45 anos, pretas, pardas, indígenas, pessoas da comunidade LGBTQIAP+ e PCDs. Venha fazer parte de um time Better Together onde sua individualidade é respeitada e valorizada em todos os sentidos! POSITION DETAILS: This hybrid position supports Chevrolet´s digital performance team, focusing on Adobe Analytics and Test & Learn to drive continuous site optimization. The role is responsible for measuring, analyzing, and interpreting user behavior across GM´s web platforms using advanced tools like Adobe and Medallia. Through data-driven insights and experimentation, the analyst will help enhance customer experience, support business goals, and contribute to site performance improvements. Responsabilidades e atribuições • Omnichannel Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) across all online (web analytics, SEO/SEM, paid media, social, email) and offline (dealership traffic, events, print, TV, radio) marketing channels. • Funnel & Conversion Rate Optimization (CRO): Analyze the complete customer journey from initial awareness to dealership visit and final vehicle sale, identifying bottlenecks and optimizing conversion rates at every stage of the funnel. • Lead Lifecycle Management: Monitor lead volume, quality, and conversion rates from digital vehicle configurators and landing pages to CRM systems, ensuring seamless routing and follow-up by the dealer network. • Web & Digital Analytics: Oversee web analytics platforms (such as Google Analytics 4 or Adobe Analytics) to monitor user behavior, traffic sources, and digital engagement with GM’s online platforms. • Offline-to-Online Attribution: Establish and refine attribution models to measure the impact of offline marketing campaigns (events, roadshows, TV, OOH) on digital traffic, lead generation, and physical dealership sales. • Data-Driven Growth Experiments: Design, execute, and analyze A/B tests and growth experiments across digital touchpoints (landing pages, ad creatives, email flows) to continuously improve conversion and user acquisition. • ROI & Budget Allocation Analysis: Evaluate the cost-per-lead (CPL), cost-per-acquisition (CPA), and overall return on investment (ROI) of various marketing campaigns to guide strategic budget allocation. • Cross-Functional Collaboration: Partner with product, sales, dealer relations, and agency partners to align growth marketing strategies with dealership sales targets and vehicle inventory levels. • Reporting & Business Intelligence: Build and maintain automated dashboards (using tools like Tableau or Power BI) to provide real-time visibility into marketing performance for stakeholders and leadership. Requisitos e qualificações REQUIREMENTS: Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field. · 3+ years in Data Analysis · 1+ years in data analysis and Test & Learn or experimentation roles. · Strong command of Adobe Experience Cloud tools (Analytics, Target, Audience, Launch). · Proficient in MS Office, debugging tools, and digital communication platforms. Basic Spanish. COMPETENCES: · Strong analytical and methodological thinking, with the ability to interpret complex datasets and translate them into clear business insights. · High attention to detail and commitment to delivering high-quality, accurate work. · Autonomy to manage tasks independently, with initiative and sound judgment. Collaboration & Leadership · Ability to represent the analytics function in cross-functional and stakeholder meetings. · Strong interpersonal skills, fostering positive relationships across teams and agencies. · Capacity to mentor and support junior team members, contributing to team development. Communication & Storytelling · Assertive, empathetic communication style with excellent storytelling abilities. · Ability to simplify complex concepts through clear, visual, and intuitive presentations. Problem-Solving & Adaptability · Proactive problem-solving skills, with flexibility to adapt in dynamic environments. · Ability to prioritize effectively and work under pressure when needed. Market & Technical Understanding · Knowledge of the digital analytics ecosystem, the automotive industry, and GM’s regional market needs. · Understanding of Adobe Experience Cloud tools, audience strategy, and digital performance KPIs. Informações adicionais • Atuação hibrida, 3 vezes/ semana • Localização: São Caetano do Sul Benefícios: • VA/VR: valor fixo de R$1.100,00 mensais sem desconto em folha • Assistência médica (100% coberto pela empresa) • Seguro de vida de até 12 salários • Day off de aniversário • Plataforma de desenvolvimento e aprimoramento acadêmico e profissional e parcerias externas para desenvolvimento • Convênio SESC • Totalpass