Descrição da vaga
Business travel doesn’t have to be a hassle. This conviction drives us, and technology is what allows us to make it a reality for those who travel and those who manage travel.
Onfly is the largest B2B Travel Tech company in Latin America. We were founded to simplify corporate travel management and, along the way, discovered that the best way to do this is by combining technology and challenging conventional wisdom.
Every area at Onfly uses technological tools as part of its day-to-day work—not as a special project, but as a natural way to solve problems, make decisions, and deliver incredible results.
We are growing and looking for people who believe that every role, in every area, can be performed more intelligently with the right use of technology.
Our values are put into practice every day and make a difference in our results. If you believe that growth drives us forward, the customer should be at the center, technology and simplicity work, focus with collaboration and courage challenge the obvious;
Come join us and be an ONFLYER!
• Define Onfly’s Brand Marketing strategy, translating growth, revenue, GMV, and expansion priorities into brand positioning, objectives, investments, and initiatives.
• Lead the evolution of brand positioning and architecture, strengthening the competitive differentiation and perceived value of Onfly’s solutions among different audiences, segments, and markets.
• Lead and develop the Brand Marketing team, connecting design, online and offline media, content, social media, creators and affiliates, press relations, communities, events, and product marketing into an integrated strategy. Develop leaders, raise the quality of decisions, and build a team with autonomy and accountability for results.
• Lead the strategy for integrated brand and product campaigns, turning business challenges and audience insights into relevant creative concepts. Define objectives, audiences, messages, and distribution strategy, integrating online and offline media and guiding teams and agencies to a high creative standard.
• Connect the brand and campaigns to business metrics, building an agenda with Growth and Sales to improve conversion, win rate, and sales cycle, as well as increase qualified demand, revenue, and GMV.
• Lead the go-to-market strategy for products and solutions in partnership with Product, Growth, and Sales, guiding segmentation, value proposition, positioning, and market approach. Connect launches to adoption, activation, monetization, and expansion objectives, tracking results after market entry.
• Define priorities and investment allocation, balancing long-term brand building with current commercial impact. Evaluate media, campaign, sponsorship, partnership, and experience opportunities using clear criteria for relevance, return, and incremental impact.
• Turn communities and events into strategic assets, strengthening authority, relationships with decision-makers, and preference for Onfly, while contributing to demand generation and the advancement of commercial opportunities.
• Guide the brand strategy for internationalization, connecting global consistency, local relevance, and competitive differentiation to GTM plans in new Latin American markets.
• Establish a culture of data, research, and experimentation, combining brand metrics, MMM, customer behavior, competitive intelligence, incrementality, and funnel data to identify opportunities and guide decisions.
• Incorporate AI into the team’s operating model, expanding its research, analysis, creation, and experimentation capabilities. Redesign processes and develop team competencies, with measurable gains in quality, productivity, and speed.
• Participate in Marketing’s strategic decisions, contributing to company goals, OKRs, budget, and priorities. Present executive leadership with a clear view of results, learnings, opportunities, and investment choices.
• Degree in Graphic Design, Advertising, Communications, or a related field.
• Extensive experience leading Brand Marketing, with responsibility for strategy, teams, budget, and results.
• Proven track record of building, repositioning, or expanding brands, with demonstrable contribution to business growth.
• Strong command of marketing and business metrics, including CAC, conversion between funnel stages, win rate, sales cycle, average order value, and CAC payback.
• Ability to identify how positioning, communications, and perceived value influence customer acquisition, purchase decisions, and customer expansion.
• Substantial experience with go-to-market for products and solutions, from defining the audience and value proposition through adoption and commercial results.
• Track record of leading integrated campaigns, combining creative excellence, media strategy, and measurable results.
• Strong command of positioning, brand architecture, segmentation, research, and purchasing behavior.
• Analytical ability to connect brand, market, and business data, formulate hypotheses, and make decisions under uncertainty.
• Knowledge of brand measurement metrics and methods, such as awareness, consideration, preference, brand lift, and incrementality.
• Consistent use of AI, with concrete examples of its application in processes, decisions, or deliverables, and the ability to expand its adoption across the team.
• Knowledge of tools such as HubSpot, Claude, Google Analytics, and Uncover.
• Experience developing leaders and multidisciplinary teams, and providing strategic direction to agencies and partners.
• Executive communication skills and the ability to influence decisions and align priorities across different teams.
• Advanced English.
Preferred qualifications (not required, but a plus! 🌟)
• Experience with brand positioning and brand-strengthening strategies in competitive markets.
• Experience in product marketing and go-to-market.
• Experience with influencers, press relations, and reputation management.
• Experience at high-growth B2B technology companies.
• Postgraduate degree or specialization in Branding, Strategic Marketing, or Business Management.
• Intermediate or advanced Spanish.
• Hybrid work arrangement (3 days per week in person and the rest remotely).
• Variable compensation based on target achievement.
• Pharmacy discount.
• Online psychotherapy — Vittude.
• Wellhub and TotalPass.
• 90% scholarship for language studies.
• Discounts on undergraduate and postgraduate programs (UNA, UNIBH, and Anhanguera).
• Extended maternity/paternity leave.
• R$200.00 voucher for Onhappy—our leisure travel platform.