Freelanc Socia Media Manage

Role Description The Freelance Social Media Manager will manage and grow the company’s presence across social platforms, focusing on brand awareness, audience engagement, and lead generation for matrimonial services. Day-to-day responsibilities include planning and scheduling posts, creating and curating content, monitoring comments and messages, and engaging with the online community in a respectful, supportive manner. The role also involves analyzing performance metrics, optimizing campaigns, collaborating with the team to align content with current services and events, and maintaining a consistent brand voice that reflects the company’s mission and values. This is a full-time, on-site role based in Niterói, RJ, requiring close collaboration with the local team and active participation in any in-person initiatives that support digital campaigns. Qualifications • Strong skills in social media strategy, content planning, and community management across major platforms (e.g., Instagram, Facebook, LinkedIn, TikTok). • Ability to create engaging visual and written content, including captions, short-form videos, stories, and basic graphic assets. • Experience monitoring social media metrics and using analytics tools to improve reach, engagement, and conversion. • Excellent written and verbal communication skills in English and Portuguese, with sensitivity to topics related to relationships and matchmaking. • Strong organizational and time-management abilities, with the capacity to manage multiple campaigns and deadlines in a full-time on-site environment. • Previous experience in social media management, digital marketing, or online community building; experience in matrimonial, relationship, or lifestyle services is a plus. • Comfort working with diverse audiences, maintaining confidentiality, and upholding high standards of professionalism and respect. • Relevant education in Marketing, Communications, Media, or a related field is preferred, or equivalent practical experience.