Email Marketing Specialist

Email Marketing Specialist (Design Skill Required) Work Schedule: Full-Time (40 Hours/Week) | Flexible working time zone. Location: Remote Type: Full-Time / Long-Term Contract Company Overview Our client’s company is a founder-led venture studio specializing in scaling health and wellness brands , they are hiring an experienced Email Marketing Specialist to lead lifecycle marketing across multiple brands. The studio works closely with founders from product inception through global expansion , providing hands-on support across brand development, e-commerce, marketing, and growth strategy. Their team partners with wellness brands to build high-performing marketing systems designed for long-term scalability. Role Overview We are looking for a highly experienced Email Marketing Specialist who can take ownership of email strategy across multiple e-commerce brands while managing a small team responsible for execution. This role requires someone who is both strategic and operational — capable of planning lifecycle marketing strategies, optimizing revenue-driving flows, managing campaign calendars, and ensuring all emails meet high standards of performance and quality. Key Responsibilities • Manage email marketing strategy across multiple e-commerce brands • Build and optimize lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Replenishment, Win-back) • Plan and manage weekly campaign calendars • Oversee a small team responsible for email design, copy, and execution • Analyze campaign and flow performance to improve revenue • Run A/B tests and optimize segmentation and targeting • Collaborate with marketing and design teams to execute campaigns and maintain high-quality standards. Requirements • +5 years managing email marketing for e-commerce brands • Proven experience managing multiple brands or accounts simultaneously • Hands-on experience with Klaviyo or similar email marketing platforms • Strong understanding of lifecycle marketing and automated flows • Experience managing or coordinating designers, copywriters, or marketing contractors • Excellent English communication skills • Strong organizational and project management skills • Ability to manage campaign calendars and prioritize multiple projects • Experience working with high-growth consumer brands • Understanding of SMS marketing strategies • Advanced knowledge of segmentation and personalization • Experience scaling email revenue as a major channel for e-commerce brands The ideal candidate is someone who: • Is both strategic and detail-oriented • Has a strong understanding of e-commerce lifecycle marketing • Can manage both execution and team leadership • Thrives in fast-paced environments managing multiple brands • Is highly data-driven and focused on revenue growth